Andersen Press Andersen Press

Andersen Press Pulls Up The King’s Pants for Coronation Celebrations

22/11/2022 10:00:04

Nicholas Allan’s hilarious sequel to the bestselling The Queen’s Knickers is THE Book for Coronation celebrations, releasing everywhere April 2023.

Andersen Press have picked-up Nicholas Allan’s The King’s Pants for publication in the lead-up to King Charles III coronation and will mount their biggest-ever picture book campaign cementing this as THE book to celebrate King Charles III Coronation. The King’s Pants is the sequel to the blockbusting The Queen’s Knickers, which has sold over half a million copies in the UK alone and approaches it’s 30th anniversary in 2023. The King’s Pants will be published in April 2023.

The King’s Pants is a hilariously irreverent take on a new monarch and his favourite underwear. The King cannot rule without his Royal Pants. He has a pair for every occasion: Coronation Pants (he can't be crowned without them), Organic Pants (edible in royal emergencies) and even inflatable Space-Pants (because one never knows when they might come in handy). But in a boxer-shorts blunder at the Royal Mail, the King's undies have been posted to his subjects nationwide! With his Y-fronts gone wandering, how will the King possibly cope?

Sue Buswell, Andersen Press’ editorial director for picture books acquired world rights for The King’s Pants from Nicholas’ agent Bill Hamilton at A.M. Heath, Sue originally worked as Nicholas’ editor for many years, and when the opportunity to publish this hilarious sequel arose she jumped at the opportunity, “It is a real pleasure to work with Nicholas again, and what better book to publishing at this royal moment than The King’s Pants? We have a huge campaign planned to make sure this is the book to celebrate the Coronation with children all around the UK and the Commonwealth, a fitting celebration of our new King!”

The King’s Pants by Nicholas Allan, paperback, £7.99
ISBN: 9781839133626
Publishing April 2023

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Andersen Press will publish as a paperback original, with a flourish of regal gold foiling in April, ready for the Coronation celebrations. Andersen will also mount its biggest-ever campaign for an original picture book to cement The King’s Pants as THE book to celebrate the Coronation. Point of sale material will be available for bookshops, including pants-shaped Union Jack bunting, major spend will be placed on trade advertising and consumer-focused social media content, with a major press campaign to make sure all subjects of the King know about The King’s Pants.

On the publication of the book, author and illustrator Nicholas Allan has said, “I initially wrote and illustrated The King’s Pants a long time ago, but like an old pair of boxer shorts it has been sat at the bottom of my drawer for many, many years, and now I feel is the right time to bring that original story to light for a whole new audience. I’m delighted to be working with Sue Buswell again, and the brilliant team at Andersen Press, who I know will get this book into as many hands as possible in the run-up to our new King’s Coronation.”

The King’s Pants by Nicholas Allan, paperback, £7.99
ISBN: 9781839133626
Publishing April 2023

About Nicholas Allan

Nicholas Allan's books been published in over 20 countries worldwide and have won multiple awards - The Queen's Knickers won The Sheffield Children’s Book Award in 1994, and in 2011 it went on to be voted as the nation's favourite inspirational book of the last 20 years at the The Coventry Inspirational Book Award. He is also the author of the book that was adapted into the BAFTA-winning television series for CiTV, Hilltop Hospital, broadcast in over 40 countries. His books have been adapted into West End musicals, including The Queen's Knickers!