Elmer Pride 2021: Celebrate Everyone’s True Colours with Elmer

Elmer will celebrate Pride this year in a collaboration with LGBT+ young people's charity Just Like Us – for the first time ever an adult range of Elmer clothing will be on-sale in the UK at TruffleShuffle (along with new children’s t-shirts) where all proceeds from sales will go back to the charity.

Elmer by David McKee was named an LGBTQ+ icon by The Guardian in 2014 with the books message of celebrating everyone’s true colours, acceptance and inclusivity. Elmer’s publisher Andersen Press are keen to celebrate Elmer’s place in the LGBTQ+ community, raise money for a charity through the licensing programme and support through promotion, activities and resources.

Just Like Us is the LGBT+ young people's charity. They empower LGBT+ young people to make education more inclusive. Their annual initiative, School Diversity Week, empowers school staff and pupils across the UK to tackle homophobic, biphobic, and transphobic bullying by organising activities that celebrate LGBT+ equality in education. In 2020, schools and colleges representing 1.9 million young people signed up to take part in School Diversity Week, demonstrating to their pupils that being LGBT+ is something to be celebrated, School Diversity Week will return 21st – 25th June 2021.

Look out for TruffleShuffle’s Elmer Pride range in May!

Elmer Day is on 29th May – SIGN UP NOW for free resources for families at home, bookshops, libraries, schools and Just Like Us’ School Diversity Week will run 21 – 25th June 2021. SIGN UP NOW: https://www.justlikeus.org/school-diversity-week